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About Starbucks | Starbucks
Coffee | WWWSTARBUCKS | Star Bucks.com | Coffee
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StarBucks
Starbucks is the world's
largest chain of coffee shops.
Founded in 1971 as a
coffee bean retailer, then acquired in 1987 by Howard Schultz,
Starbucks has acquired and built coffeehouses all over the world. In
addition to drip brewed coffee and espresso beverages, Starbucks
shops also serve tea and bottled beverages, pastries, and ready-to-eat
sandwiches.
Starbucks stores serve a variety of
brewed coffees, which change on a weekly basis in order to provide
customers with an easy way to sample a variety of coffees and blends.
Also served are an array of other hot drinks, both espresso-based (like
lattes and cappuccinos) and non-espresso based (like hot chocolate, hot
white chocolate, steamed cider, and "cremes", Starbucks' term for
steamed milk with various flavored syrups added). |
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During winter months the hot drinks are
the main staple for Starbucks. However, during the warmer months most of
its revenue does not come from coffee, but from Frappuccino blended
coffees and blended cremes. These drinks are made from a base plus syrup
and ice.
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Most
coffee drinks can be customized in some way (e.g. using skim milk
instead of whole milk for a "nonfat" option, or mixing regular and
decaffeinated coffee to make a "half-caf"). Flavored syrups and whipped
cream can be added; cappuccinos can be made with more foam ("dry") or
less foam ("wet"). Other options include "extra hot" and "soy."
The lingo used at Starbucks is designed for efficient
communication between employees and with customers while ordering drinks
or "marking the cups." There is a prescribed order in which to say each
modifier, ending with the name of the drink itself. Ordering a drink may
begin with whether or not the drink is iced, whether it is
decaffeinated, the number of shots of espresso (if different from the
standard recipe for that drink), the size of the cup, any flavoring
added, the kind of milk requested, (eg. non-fat milk, organic milk,
breve, heavy cream, or soy milk), any additional customizations (e.g. no
foam, extra hot) and finally the name of the beverage.
For example, the order of an iced latte, grande, with vanilla syrup,
decaf, with whipped cream, skimmed milk, and an extra shot, would be
called as an "Iced Decaf Triple Grande Vanilla Non-fat (or Skim) with
whip latte." In other words, you simply say iced if it is a cold
beverage, or nothing if it is hot, which is default, and then read down
the list of modifiers listed on the side of the cup.
If not otherwise specified, drinks are made hot, with caffeinated
espresso and whole milk. The basis for all "bar" or espresso based
drinks is the latte, which consists of espresso, steamed milk, and a
dollop of foamed milk. From there exist variations such as the
cappuccino (with espresso, and a heavy cap of foam), and the caramel
macchiato (with vanilla syrup, steamed milk, a 1/2 inch layer of foamed
milk which is added so that it can "hold" the shots of espresso poured
over top, and the caramel sauce in a cross-hatch pattern). |
STARBUCKS NEWS
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Starbucks U.S. Executives Won't Get Raises: Journal
Publ.Date : Thu, 28 Aug 2008 12:00:39 GMT
Chairman and chief executive Howard Schultz and other executives at Starbucks Corp. won't receive salary increases in the next fiscal year, according to an internal memo sent this week.
Publ.Date : Thu, 28 Aug 2008 16:17:07 GMT
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About Starbucks | Starbucks
Coffee | WWWSTARBUCKS | Star Bucks.com | Coffee
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Sources: Wikipedia, Company Web Site |
